Why we photographers want to be in the print selling business? I am sure you must have asked that question. Just give me the images, and let me print these. I won't deny that some of us might have monetory reasons to keep images and sell prints but in most cases, the urge to sell prints is pushed by negative feedback from clients. Clients that got their prints and just did not like the images. Photographer thinks the images were great, but client doesn't agree when seeing the prints. Many clients in this situation blame the photographer.
The issue however, is Color Management and it begins as soon as images leave the camera and get to a computer display screen. Even when viewing on a monitor, the images could appear different. Every display device (monitor or printer) has its own color profile (more on these
here) that means unless otherwise ensured same images on two different devices will never appear the same. In many cases the differences, however, are subtle and do not get noticed. But every once in a while, it creates customer dissatisfaction. Specially with prints as customers pay for those and they don't turn out to be good. The photographer has no control on managing color for such printing as he or she can not tell what printer will be used? We (photographers) take pains in keeping our monitors calibrated so the red for me is not orange for a printer. We acquire printer profiles and create images with that profile embedded so the printer interprets the color information correctly. This is the only way of ensuring consistency between the photographer and client's view. Otherwise, a client just may not see the picture that the photographer sees.
Therefore, next time when I or another photographer recommends buying prints from us, lets not think we want to make more money (I don't make any money on prints and will get you 2 prints of 8x10 for $4). This ensures color is managed correctly and Happy Clients :)